Reliable Plus is excited to announce Ascentek, a new enterprise brand that will propel our people, customers and communities toward the future.
For years, Reliable Plus has seen tremendous growth while living by our values and been driven by our purpose, to make tomorrow a little bit better than today. For decades we have been known for developing long-lasting relationships, delivering service beyond expectations and providing high qualit chemicals, cleaners and service to our customers.
“Ascentek, is an amazing new brand that opens doors for us today and for the next 100 years. A brand that will take us beyond what we do today and give us permission to broaden our scope of exceptional products and services.” said Chris Bame, Chairman.
Our commitment to providing innovative product & service solutions continues to expand.
Why Ascentek?
The name Ascentek signifies a blend of “ascent” and “technology,” emphasizing our dedication to progressing, climbing and growing while keeping a close connection to our foundation in technological innovation and market leadership.
“Our new Ascentek brand will provide us opportunities to enter new markets and categories globally without boundaries while remaining committed to our legacy brands Lube-Tech & Reliable Plus,” said Chad Baker, President & CEO.
The new name, logo and brand platform represent our continued focus on cutting-edge technology, generational relationships and the ability to expand our product and service offerings in bold and courageous ways to meet the needs of our customers.
Our Family of Brands
Ascentek is the next evolution of who we are, however, that doesn’t mean our Lube-Tech and Reliable Plus brands are going away. The Lube-Tech and Reliable Plus brands are joined by Nth Gear to become “solutions brands” focused on offering a variety of product and service solutions to our customers, while Ascentek allows us to pursue bold opportunities in new markets and industries in the years to come.
Our Promise to Our Customers
- Cutting Edge Solutions: We leverage our product design and development, engineering, testing and distribution capabilities to creatively meet the needs of complex applications and improve your business.
- Selection & Support: We offer the industry’s best selection of premium brands, products and services customized for your business.
- Relationships that Matter: We empower our passionate team to bring you solutions that result in strategic, long-lasting relationships.
- Service Beyond Expectations: We are highly responsive and care deeply about making sure you receive the consistent service you expect.
About Ascentek
Ascentek, launched from Lube-Tech, serves diverse industries around the world committed to quality, innovation and customer satisfaction. Based in Golden Valley, MN, we support Global OEMs, manufacturing and technology leaders with private label fluid manufacturing, regional distribution, vehicle washes, hard parts assembly, drop-shipping and software solutions.
