Starting a new car wash can be difficult, especially when you’re trying to establish your business within its new community. A great way to establish yourself is through a fundraiser!
A car wash fundraiser can help you introduce your small business and build relationships with potential customers at the same time.
Not only does it give you the opportunity to raise money for a cause your future customers care about, but it also provides a platform to show the service your car wash can provide them.
First Steps
A car wash fundraiser can be organized in a few different ways. Since you already have the perfect location, the first step is finding local partners. Do your best to find at least one or two different community partners.
These could be a local church, school, grocery store, nonprofit organization or community center. Your city is also a great option for things like this – they may even provide a good chunk of the vehicles to be washed.
Next Up
Once you’ve found your fundraising partners, it’s time to spread the word! Some of your efforts should be on social media, using local hashtags and keywords, making sure to tag your partners if possible. Don’t forget to ask them to promote it on their pages. Use flyers everywhere you can.
Ask your partners to put up flyers and other promotional materials and see where else you can post them yourself. Some of these spots would include government buildings (most have a bulletin board), grocery stores, local restaurants and community centers. These steps will help you connect to your potential donors and future customers.
Find the Right People
Next, you should find a team of volunteers to help. This could include family, friends, employees or members of the community who are willing to lend a hand. Check with your nonprofit partners to see if they have any regular volunteers that may be willing to help. It’s important to ensure that each person knows their role to make sure things run well.
During the fundraiser, the car wash business should offer various packages to cater to different needs and budgets. You could offer a basic wash, an interior detailing package or a premium wash with a wax and polish. Offering a variety of washes will attract a range of customers and increase the potential for the fundraiser.
Day of Tasks
On the day of the fundraiser, you should set up a system to ensure that the event runs well. This includes having everything ready including, hoses, buckets, sponges, soap and towels. And make sure your Reliable Plus installed wash is ready to go for those higher-level donors!
It’s very important to ensure that each team member knows the process of washing a car and works together to provide the best service possible.
It’s also crucial to ensure that the car wash is eco-friendly and uses environmentally friendly products. This not only demonstrates a commitment to the environment but also attracts customers who are environmentally conscious.
To maximize profits from the fundraiser, your business could also offer additional things, such as selling drinks or holding a raffle for gift cards and other prizes. You could also tie in online fundraising in case some community members who aren’t in town would like to help.
This provides a chance for customers to engage with the business and maybe win a prize, while also earning more money for your community.
Build Relationships
Finally, your main job as a new car wash business owner, during the fundraiser, is trying to connect with customers and build relationships. This includes thanking customers for their support and providing them with information about you and your business. Doing this helps make customers more likely to return in the future and recommend the business to others.
Holding a car wash fundraiser can be a great way for your new car wash business to establish a foothold in your community. It provides an opportunity to raise funds, showcase services and build relationships with potential customers.
By following the steps outlined above, you can successfully execute a car wash fundraiser and establish a solid foundation for future growth and success.
